NITELINE BRANDING

A PROJECT WHERE WE WERE COMISSIONED WITH DESIGNING A BRAND IDENTITY FOR THE STUDENT LATE NIGHT CALL SERVICE NITELINE. THIS WAS TO INCLUDE A TRADITIONAL AND NON-TRADITIONAL CAMPAIGN TO MAKE THE STUDENTS MORE AWARE OF THE SERVICE. FROM MY RESEARCH, DESIGNS THAT WORK THE BEST WITH A STUDENT AUDIENCE ARE THE ONES THAT EMBRACE CHARACTER AND HUMOR. THESE FUN CHARACTER DRIVEN DESIGNS ARE WHAT I BASED THE MAJORITY OF MY PROJECT AROUND, AND WERE EASILY TRANSLATED INTO MULTIPLE DIFFERENT DESIGNS, SUCH AS STICKERS AND POSTERS. MY NON TRADITIONAL CAMPAIGN IDEA WAS A SERVICE CALLED THE THE NITECLUB, WHICH WOULD FUNCTION AS A WEEKLY NEWSLETTER THAT WOULD OFFER MULTIPLE SUPPORTS FOR THOSE AWAKE AT NIGHT. ASWELL AS THIS THE NITECLUB WOULD ALSO HOST A MONTHLY EVENT THAT WOULD BRING THE COMMUNITY TOGETHER FOR SOME LIGHT HEARTED FUN.